Archive for June, 2010
MarketSimplified at SIFMA’s Tech expo – Mobility and Cloud are here to stay and show the way…
Jun 28th
June 22, 2010 – the first day at SIFMA’s tech expo at The Hilton New York was one marked with a lot of excitement and apprehension. Apprehension because we were scheduled to present to a potentially large audience on a topic “Co-Create: Innovate: Engage – Mobility Solutions leveraging the Cloud” alongside Amazon at the Solutions Centre. Being pitted against a talk by Microsoft at one end and Citrix Solutions at the other during the same time slot, we weren’t too sure of the attendance of interested souls to our presentation room, and it also being one of the first few presentations to kick start the solutions centre presentations for the expo, we didn’t have much time advertising our slot.
Much to our pleasant surprise, when the time for our presentation neared at 11:15 AM, the room started filling in with curious minds and at about 11:25 AM we saw the room nearly full. A tall achievement, we felt, especially when this was just our second year at SIFMA. As Vinod, Praveen and Peter went on to propagate our Co-Create model, it slowly started sinking in that we were witnessing a change. A change in perspectives, a change in ideologies, a change in finding solutions… a change that was largely spurred by the realisation settling in with the financial services industry that mobility and cloud computing are here to stay.
As the day progressed, our booth was flocked with representatives from brokerage companies across asset classes, wealth management companies, management companies, independent financial advisors, system integrators, journalists, telecom operators and many other technology vendors. For most, the stark necessity of embracing mobility was already etched in their minds. It was our Co-Creation via the Software as a Service model, the Zero Capital Expense model and our cross mobile strategy that intrigued them.
The response and traffic that our booth received, in a way also reflected the mood at the expo this year. People were much more solution oriented and optimistic. Bigger speakers from IBM and CISCO spoke about the next gen of technological innovations in the financial services industry coming by via mobility and cloud computing. Something we have very strongly been propagating since our inception. It was rather heartening to witness that the entire industry was realising the same.
What we definitely take back from this year’s expo is the immense response that we have received and the belief that the path that we created a couple of years back is right on track in understanding the industry needs as a whole, the direction the industry wishes to take and most importantly catering to the same in the most innovative and beneficial manner.
Come this year, our mobile platform is well placed to deliver solutions for banks, wealth management companies and independent financial advisors.
Market Simplified at SIFMA Tech Expo
Jun 28th
Market Simplified’s recent participation at the SIFMA conference held between 22-24 of June 2010, was well attended.
Here are excerpts from Yahoo Finance which carried our Press Release:
Mobile Trading Platform Market Leader MarketSimplified to Showcase Next-Gen Cloud Hosted Financial Mobile Apps at SIFMA’s Tech Expo
CHICAGO–(BUSINESS WIRE)–MarketSimplified Inc, a provider of Mobile Trading Platforms will announce the next generation of Cloud hosted mobile apps at SIFMA’s Financial Services Technology Expo in New York. This year at the expo MarketSimplified will present on a topic seeking to unveil and explore the Co-Creation model by providing Mobility Solutions leveraging the Cloud that they are currently propagating. (June 22 @ The Hilton, New York, 11:15 AM – 12:15 PM).
Within a span of one year, MarketSimplified has already partnered and deployed Mobile Trading Applications to 5 of the Top 10 brokerages in the US among others. Currently its footprint spans across various geographies including US, India, Singapore and the Middle East.
Marc Prosser, Chief Marketing Officer of FXCM stated, “
Launching a mobile trading application was a major decision as we did not have clear visibility into infrastructure that would be required to support our clients. We had to have a scalable solution that would be able to support the activity of tens of thousands of clients on day one and MarketSimplified was able to provide us with this platform. The added benefit of working with a mobile expert like MarketSimplified is that they are focused on adapting their offering to changes in the market. They quickly allow us to release updates that clients are requesting to enhance our mobile offering.
“FXCM’s mobile trade station II is an extension of the desk-top platform and enables clients to trade the currency market 24 hours a day 7 days a week. FXCM is one of the largest currency brokers with over 150,000 live accounts traded through the platforms offered currently with substantial number of clients on the mobile platform.”
MarketSimplified’s key value propositions include:
* Mobile trading platform at a Zero Capital Expense model
* A model that provides this Software as a Service (SaaS) using FIX / API
* Across all Mobile Operating Systems, MIDs (like iPad)
* Zero CAPEX on server infrastructure using Elastic Cloud Compute.
Speaking about their experience and journey since last year, Venkat Rangan – Co-founder & CEO, MarketSimplified says,
There is a greater sense of realization and acceptance amongst brokerages on the potential that an aggressive Mobile Strategy holds in ultimately affecting their revenues. With no control over the device that their end customer chooses, brokerages are fast realizing the need to have a Mobile strategy partner who would develop and deploy the application that is compatible on every new Mobile device and Operating System introduced without having to divert from their core competence. Coupled with the benefits of Cloud Computing, we have been able to scale up our client’s incremental transactions and customer base without charging them a penny
MarketSimplified native applications operate on more than six major smartphone operating systems including iPhone, Blackberry, Windows, Android, and Palm Pre. For more information visit www.marketsimplified.com
MarketSimplified will be showcasing its offerings at SIFMA’s Financial Services Technology Expo this year at The Hilton New York, Exhibit Hall 2 – Booth 2500 between June 22nd and 24th.”
Market Simplified teams up with Amazon at SIFMA Tech Expo
Jun 18th
Is the case for Mobile Financial Applications fool proof? With already existing complexities in this industry, is there a simpler way?
The rising popularity and usage of mobile applications in the financial services industry is paving way to opportunities never seen before. Be it CRM tools on mobile, mobility solutions for financial advisors, banking transactions on mobile or mobile trading that gives trading opportunities on the go, we are seeing the advent of newer business models solely based on mobility and path breaking strategies that seek to solve many issues that this industry has been facing and more importantly newer avenues are opening up to tap this world of possibilities a mobile devise offers. But is it that simple?
Newer devises are being launched almost every other week. To top it, Mobile OS fragmentation is here to stay and is infact on the rise.
There will never be any control over the choice of mobile devise at the hands of a customer.
In such a situation,
- How does a financial services company rationalize its mobile strategy?
- How much budget does it need to allocate to benefit from the opportunities so provided?
- Is it actually affordable to go with a cross mobile strategy?
- How does it create a unique user experience and gain customer stickiness?
- Will the mobile strategy partner be able to deploy solutions in time?
- Should it just try and develop the technology in-house?
- What is the ‘right’ mobile strategy?
Teaming up with Amazon at this year’s Financial Services Tech expo organised by SIFMA for a presentation discussion on ‘Mobility Solutions Leveraging Cloud’, MarketSimplified Inc. shall seek to address just these issues and more. To attend the presentation and know more about Mobility solutions for the financial services industry, pls note the following:
Event: SIFMA’s Financial Services Technology Expo
Venue for the presentation: Solutions Center, The Hilton New York
Date : June 22, 2010 (11:15 AM – 12:15 PM)
MarketSimplified Booth : Booth Number 2500, Ballroom Exhibit level 2 , The Hilton New York (June 22-24, 2010)
Free Registration details: www.sifma.org/techexpopass
Based in Chicago, MarketSimplified is a subsidiary of the Indian firm INXS Technologies, Ltd. The company’s customer base expands beyond the United States to India, Singapore, and Dubai. Being the largest deployed mobile trading platform across the globe, a variety of brokerage firms such as TD AMERITRADE, optionsXpress, FXCM, PFGBest, ChoiceTrade, tradeMONSTER, and IIFL are all clients of MarketSimplified.
Do visit www.marketsimplified.com to know more or mail kunal@marketsimplified.com .