Is the case for Mobile Financial Applications fool proof? With already existing complexities in this industry, is there a simpler way?

The rising popularity and usage of mobile applications in the financial services industry is paving way to opportunities never seen before. Be it CRM tools on mobile, mobility solutions for financial advisors, banking transactions on mobile or mobile trading that gives trading opportunities on the go, we are seeing the advent of newer business models solely based on mobility and path breaking strategies that seek to solve many issues that this industry has been facing and more importantly newer avenues are opening up to tap this world of possibilities a mobile devise offers. But is it that simple?

Newer devises are being launched almost every other week. To top it, Mobile OS fragmentation is here to stay and is infact on the rise.

There will never be any control over the choice of mobile devise at the hands of a customer.

In such a situation,

- How does a financial services company rationalize its mobile strategy?

- How much budget does it need to allocate to benefit from the opportunities so provided?

- Is it actually affordable to go with a cross mobile strategy?

- How does it create a unique user experience and gain customer stickiness?

- Will the mobile strategy partner be able to deploy solutions in time?

- Should it just try and develop the technology in-house?

- What is the ‘right’ mobile strategy?

Teaming up with Amazon at this year’s Financial Services Tech expo organised by SIFMA for a presentation discussion on ‘Mobility Solutions Leveraging Cloud’, MarketSimplified Inc. shall seek to address just these issues and more. To attend the presentation and know more about Mobility solutions for the financial services industry, pls note the following:

Event: SIFMA’s Financial Services Technology Expo

Venue for the presentation: Solutions Center, The Hilton New York

Date : June 22, 2010 (11:15 AM – 12:15 PM)

MarketSimplified Booth : Booth Number 2500, Ballroom Exhibit level 2 , The Hilton New York (June 22-24, 2010)

Free Registration details: www.sifma.org/techexpopass

Based in Chicago, MarketSimplified is a subsidiary of the Indian firm INXS Technologies, Ltd. The company’s customer base expands beyond the United States to India, Singapore, and Dubai. Being the largest deployed mobile trading platform across the globe, a variety of brokerage firms such as TD AMERITRADE, optionsXpress, FXCM, PFGBest, ChoiceTrade, tradeMONSTER, and IIFL are all clients of MarketSimplified.

Do visit www.marketsimplified.com to know more or mail kunal@marketsimplified.com .

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