Chicago, IL. – February 08, 2010 – MarketSimplified, Inc., a provider of cloud hosted SaaS mobile trading solutions designed for brokerages and financial institutions, today announced that the company experienced record growth in 2009, including tripling revenues and direct customers over the course of the year with major equities, forex and futures brokerages worldwide now using MarketSimplified Cloud Hosted SaaS Mobile Trading solution. MarketSimplified also expanded device coverage to Palm Pre & Google Nexus One(Android Phone) trading applications that works across multiple wireless devices.

For the latest information follow MarketSimplified on the Web at:

* Essential MarketSimplified Brief(pdf)
* MarketSimplified Blog(this)
* MarketSimplified on Twitter
* MarketSimplified on Facebook

About MarketSimplified
MarketSimplified is best known in the U.S Brokerage Industry for its 6 week Cloud Hosted SaaS Mobile Middleware solution that offers one simple zero cost SaaS model and eradicates the need to deal with more than 6 mutually non-compliant mobile operating systems; contrary to popular belief a single mobile trading application cannot be used on all phones unlike internet trading where a single standard HTML compliant website works across computers

Today top brokerages in the world such as TD Ameritrade, OptionsXpress, FXCM, PFGBest, ChoiceTrade & Kotak have chosen to be powered with MarketSimplified’s SaaS Mobility to deliver rich mobile trading experience to their customers through applications that is secure, scalable and runs on every leading smartphone in the market.

Market Simplified Inc., is the Chicago subsidiary of INXS Technologies. INXS Technologies Ltd was founded in 2006, is a startup comprising 30 passionate people located in Chennai, India. For more information, visit www.marketsimplified.com

Atleast..make a huge difference to the mobile trading experience

Features such as Reversal Scanner, Gainers Losers, Technical Events (Bearish /Bullish), Alerts are bundled along with mobile trading applications..  These help trader squickly make that decision to get into a new opportunity or to get out of one, taking profits.

Until now, most mobile applications did not posses high processing speeds  thus have been limited in power features that could be computed right on the phone, however with the entry of cloud computing, and application such as a marketsimplified, that entirely uses cloud to deliver infinite computing power and resources to even an tiny 200Mhz Mobile device !!

More such features are in the works from Market Simplified.

• High Performance
• Streamlined Messaging
• Improved efficiency(less CPU per trade)
• Automated Scaling Groups via our renowned SaaS Model
• Overall it kicks Platform Gen-1’s butt delivering significant performance boost to our customers and end-users

The Next Generation Platform is queued to go live on this sunday Jan 10th 2010, some disruptions can be seen on this sunday night due to upgrades with users on monday onwards should see significant improvements in speeds with their experience of MarketSimplified Apps.

Does your favorite broker not offer mobile trading ? – Specially when it’s Free!

Why not ask your broker via customer support to make use of Market Simplified’s renowned free-SaaS mobile trading platform that supports every smartphone on planet earth(Not just Blackberry or iPhone, but Windows, Android, Palm & Symbian), thus giving you the open path to upgrade to any smartphone of your choice without losing ability to quickly place trades.

“…The issue is not just whether these activities can be done via the mobile channel, but whether enough readers and trades will shift to the mobile channel to justify the investment….Mr. Schehr explained that the fit between active traders’ needs and the value of mobile trading is limited as the hardware form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading diffuse much of the need for mobile access…”

Surprisingly, we agree, wholeheartedly, here is why :

#1 Q: :..a user who trades via mobile once or twice a month is unlikely to generate revenue sufficient to cover the costs of developing the technology infrastructure to support the channel…”

#1 A: Investment for a retail brokerage to go mobile : Zero! (Yes!) on MarketSimplified

#2 Q: form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading

#2 A: Power Options for End-Users : Technical Analysis & Analytics on MarketSimplified

#3 Q: “..As a result, Gartner advises those thinking of developing mobile trading capabilities to carefully analyze how much of their client base consists of active traders, and conservatively estimate the incremental revenue that mobile trading will deliver from them. This should then be compared with the cost of implementing mobile trading in multiple device platforms…”

A: Totally! We so wish that one of gartner’s analyst read this post, not only they can save their advised clients tons of money that would otherwise be wasted on developing a mobile channel on multiple devices(ehw…6 smartphones out there), but still embrace cutting edge technology and remain relevant in the technology arms race(all five of the largest U.S. discount brokers offer mobile trading, so would you want to be left out ?); it is to have the cake and eat it too with MarketSimplified

Here is a simplistic illustration that can justify mobile trading ROI for US Brokers :

US Discount Brokers Mobile Trading ROI Comparison with SaaS

Still don’t want to believe gartner nor us ?, no problems, here is a detailed worksheet to plug in numbers yourself to see the truth US Discount Brokers Mobile Channel ROI WorkSheet

Seriously we’re not kidding!

Any US discount brokerage can get 6 mobile application of their own(iPhone, Blackberry, Windows, Android, Palm Pre & Symbian) on a zero cost saas model;

So what’s the catch ?, SaaS is pay per use(or per trade), thus if only 5% of active traders base of an brokerage end up using mobile, then it would cost them less than 0.5% of their revenue, now this is what is proportional & one hugely favoring the brokerage, while still letting them offer cutting edge technology to their customers, regardless of who they are, even if its only early adapters, tech-geeks and nobody beyond that.

Is this real ?  who is using this ? 5 discount brokers among the top brokerages listed by barrons, see marketsimplified.com

Mobile Forex Trading using FXCM

MarketSimplified now powers FXCM, one of the largest and well-capitalized forex brokers in the world with more than 300,000 trades per day.

What are Forex Markets ?

• 24-hour market
• Zero commission charges(brokerages make a pip or so with spreads)
• Super liquid always
• Leverage/Margin Size is usually 1:100! awesome profit potential(when using stop loss to prevent potential downside)

Being a mobile trader, you’d love forex for being able to trade anytime from anywhere!(next to the bed, while on holidays or a weekend), try a free $50K practice account to see if you can spot a edge, that you can profit from.

Download FXCM Mobile on Blackberry, iPhone(AppStore) & Windows by using your smartphone to visit fxcm.com/mobilets

[ Update : Yes! Forex on Android, Palm Pre & Symbian are in the works ]

Place a Trade on the new Nexus One

Kicking off 2010 in style MarketSimplified this year is on its way to be :

• Industry leader to take brokerages mobile : Powers top 5 of 10 Brokers of Barrons list.
• Any Device, Forever Coverage : Blackberry, iPhone, Android, Palm Pre, Windows, Symbian and even trade on the latest Google Phone Nexus One
• Zero or minimal cost; Requires no budget; SaaS solution with pay for performance billing
• Typical Solution Delivery Time of 6 weeks
• Our customers speak for us – TD Ameritrade, OptionsXpress, FXCM

If you haven’t tried MarketSimplified on your phone yet, give it a go by visiting marketsimplified.com from your smartphone, whatever OS it maybe!

Does your favorite broker not offer mobile trading ?

Why not ask your broker via customer support to make use of Market Simplified’s renowned free-SaaS mobile trading platform that supports every smartphone on planet earth(Not just Blackberry or iPhone, but Windows, Android, Palm & Symbian), thus giving you the open path to upgrade to any smartphone of your choice without losing ability to quickly place trades.

Features :

• Market Snapshot
• Equity Trading, Options Trading & Option Chains
• Portfolio-Sample or live TD AMERITRADE
• Stock Reversals – S&P, NASDAQ, DOW
• Analytics Screener
• Gainers/Losers
• Watchlist
• Trend Forecaster outlook -5min/Hour/Day/Week/Month & Year
• Alerts -UP/Down/Technical-SMA/EMA/PSAR/Trailing Stop/News on ticker
• Global Market Indices
• Real Time Streaming Quotes
• Smart Interface

To Download : http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=311011047&mt=8

or click on www.marketsimplified.com/mobile and
select iPhone.

We look forward for your feedback and suggestions to make the App. better.  Keep your feedback coming at

http://support.marketsimplified.com/

-The Market Simplified Team

Two important announcement that we would like our users to know:
1. Options Trading & Technical Events integrated
on your Blackberry
2. Beta launch of the Windows mobile app with Equity /
Options trading
(for Pocket PC with Windows 5.0 and above and optimized
for resolution 320×240 dpi)

Blackberry
Existing Blackberry users will be prompted to
download the update when they open the existing application. New users can
simply download the application by visiting
www.marketsimplified.com/mobile on your Blackberry.

What’s new?

• Options Trading
• Option Chains
• Technical Events
• Global Markets Tracking (EOD)
• Positions page updates
• Watchlist synced with your TD AMERITRADE account

Windows Mobile
The Windows mobile application has been on
private beta for a while. Existing private beta users will be prompted to
download the update when they open the existing application. New users can
simply download the application by visiting www.marketsimplified.com/mobile on your Windows mobile.

What features does it support?
Equity
Trading
Options Trading
Option Chains
Positions / Balances / Order
Status
Watchlist
Technical Events
Gainers/Losers
Global Markets
Tracking (EOD)

More features including charting will be integrated in the coming weeks.

Will this work on my Cell phone?
Please see the list of
compatible Windows mobile models by clicking on the link below
http://www.marketsimplified.com/mobile/winMobile

How do I install the application?
A step by step download
and installation guide is available at
http://marketsimplified.com/help/windows/installation

If your mobile is not supported or if you face any issues with the download,
please visit
support.marketsimplified.com and SUBMIT A TICKET. Our 24 hour
support staff is standing by to assist you. You may use this link to provide us
feedback regarding the application.

The application is on beta and we look forward to hearing from you on how to
make it better, so please keep the feedback coming!

Well the great news is that Market Simplified now supports
all devices except STORM and a new update to existing Blackberry users.  Here are some great features that you as a
MSF users can enjoy:

• Market Simplified becomes
  FREE for all users
• Added
  Equity trade types ' Buy to Cover' & 'Sell Short'
• Fixes
  for all network connection types
• Enhanced
  portfolio views
• User
  Interface Improvements
• Simple
  MSF sign up and TD AMERITRADE account access
• Overall
  optimizations for speed and usability

Note for Bold and

Pearl

 users:

Users with Pearl and BOLD need to follow a simple download
procedure.
1. Download the application from your mobile browser by clicking www.marketsimplified.com/mobile.
2. Market Simplified will
auto – detect your OS version and provide a download.
3. After download , create your Market Simplified account following the simple steps on screen.
4. If you are a TD AMERITRADE user, please provide your user ID and password
when prompted to access your portfolio and to trade.

Yes and there is much more to come in the form of our next
update.  Brace yourself to look forward
to a lot of features.

• Support
  for STORM touch screen phone
• Options
  Trading
• Streaming
  News
• Streaming
  Order Fills
• Integrated
  TD AMERITRADE watchlist

Keep watching this space for some great news from Market
Simplified