Posts tagged brokerage
Market Simplified at SIFMA Tech Expo
Jun 28th
Market Simplified’s recent participation at the SIFMA conference held between 22-24 of June 2010, was well attended.
Here are excerpts from Yahoo Finance which carried our Press Release:
Mobile Trading Platform Market Leader MarketSimplified to Showcase Next-Gen Cloud Hosted Financial Mobile Apps at SIFMA’s Tech Expo
CHICAGO–(BUSINESS WIRE)–MarketSimplified Inc, a provider of Mobile Trading Platforms will announce the next generation of Cloud hosted mobile apps at SIFMA’s Financial Services Technology Expo in New York. This year at the expo MarketSimplified will present on a topic seeking to unveil and explore the Co-Creation model by providing Mobility Solutions leveraging the Cloud that they are currently propagating. (June 22 @ The Hilton, New York, 11:15 AM – 12:15 PM).
Within a span of one year, MarketSimplified has already partnered and deployed Mobile Trading Applications to 5 of the Top 10 brokerages in the US among others. Currently its footprint spans across various geographies including US, India, Singapore and the Middle East.
Marc Prosser, Chief Marketing Officer of FXCM stated, “
Launching a mobile trading application was a major decision as we did not have clear visibility into infrastructure that would be required to support our clients. We had to have a scalable solution that would be able to support the activity of tens of thousands of clients on day one and MarketSimplified was able to provide us with this platform. The added benefit of working with a mobile expert like MarketSimplified is that they are focused on adapting their offering to changes in the market. They quickly allow us to release updates that clients are requesting to enhance our mobile offering.
“FXCM’s mobile trade station II is an extension of the desk-top platform and enables clients to trade the currency market 24 hours a day 7 days a week. FXCM is one of the largest currency brokers with over 150,000 live accounts traded through the platforms offered currently with substantial number of clients on the mobile platform.”
MarketSimplified’s key value propositions include:
* Mobile trading platform at a Zero Capital Expense model
* A model that provides this Software as a Service (SaaS) using FIX / API
* Across all Mobile Operating Systems, MIDs (like iPad)
* Zero CAPEX on server infrastructure using Elastic Cloud Compute.
Speaking about their experience and journey since last year, Venkat Rangan – Co-founder & CEO, MarketSimplified says,
There is a greater sense of realization and acceptance amongst brokerages on the potential that an aggressive Mobile Strategy holds in ultimately affecting their revenues. With no control over the device that their end customer chooses, brokerages are fast realizing the need to have a Mobile strategy partner who would develop and deploy the application that is compatible on every new Mobile device and Operating System introduced without having to divert from their core competence. Coupled with the benefits of Cloud Computing, we have been able to scale up our client’s incremental transactions and customer base without charging them a penny
MarketSimplified native applications operate on more than six major smartphone operating systems including iPhone, Blackberry, Windows, Android, and Palm Pre. For more information visit www.marketsimplified.com
MarketSimplified will be showcasing its offerings at SIFMA’s Financial Services Technology Expo this year at The Hilton New York, Exhibit Hall 2 – Booth 2500 between June 22nd and 24th.”
Market Simplified teams up with Amazon at SIFMA Tech Expo
Jun 18th
Is the case for Mobile Financial Applications fool proof? With already existing complexities in this industry, is there a simpler way?
The rising popularity and usage of mobile applications in the financial services industry is paving way to opportunities never seen before. Be it CRM tools on mobile, mobility solutions for financial advisors, banking transactions on mobile or mobile trading that gives trading opportunities on the go, we are seeing the advent of newer business models solely based on mobility and path breaking strategies that seek to solve many issues that this industry has been facing and more importantly newer avenues are opening up to tap this world of possibilities a mobile devise offers. But is it that simple?
Newer devises are being launched almost every other week. To top it, Mobile OS fragmentation is here to stay and is infact on the rise.
There will never be any control over the choice of mobile devise at the hands of a customer.
In such a situation,
- How does a financial services company rationalize its mobile strategy?
- How much budget does it need to allocate to benefit from the opportunities so provided?
- Is it actually affordable to go with a cross mobile strategy?
- How does it create a unique user experience and gain customer stickiness?
- Will the mobile strategy partner be able to deploy solutions in time?
- Should it just try and develop the technology in-house?
- What is the ‘right’ mobile strategy?
Teaming up with Amazon at this year’s Financial Services Tech expo organised by SIFMA for a presentation discussion on ‘Mobility Solutions Leveraging Cloud’, MarketSimplified Inc. shall seek to address just these issues and more. To attend the presentation and know more about Mobility solutions for the financial services industry, pls note the following:
Event: SIFMA’s Financial Services Technology Expo
Venue for the presentation: Solutions Center, The Hilton New York
Date : June 22, 2010 (11:15 AM – 12:15 PM)
MarketSimplified Booth : Booth Number 2500, Ballroom Exhibit level 2 , The Hilton New York (June 22-24, 2010)
Free Registration details: www.sifma.org/techexpopass
Based in Chicago, MarketSimplified is a subsidiary of the Indian firm INXS Technologies, Ltd. The company’s customer base expands beyond the United States to India, Singapore, and Dubai. Being the largest deployed mobile trading platform across the globe, a variety of brokerage firms such as TD AMERITRADE, optionsXpress, FXCM, PFGBest, ChoiceTrade, tradeMONSTER, and IIFL are all clients of MarketSimplified.
Do visit www.marketsimplified.com to know more or mail kunal@marketsimplified.com .
New Segment of “Mobile Traders” in the Making
Mar 23rd
“Day traders” were born during the frenetic Internet boom of the late 1990s when brokerages brought the stock market into every Internet-equipped home and office through online trading services. Today another entirely new segment is emerging silently, that of gen-y “Mobile Traders” – they’re young, they’re empowered, they enjoy actively managing their investments and mobile phones are their most popular choice of access. According to the Economist, there are over 4 Billion mobile phone users worldwide.
Just as, at the helm of the Internet boom, brokerages like Etrade, OptionsXpress built their billion dollar business by offering only online trading, by 2011 we could witness the emergence of brokerages that record the same volume of trades as the above online brokerages purely through mobile trading.
Interestingly, a survey from Scottrade found that “the idea of investing being fun is increasingly gaining traction within the generation – 35 percent of Gen Y invests because they find it enjoyable, up from 27 percent last year”. It further found that Gen Y investors (born 1983-1991, ages 18-26) are increasingly involved in the market and are changing perceptions of investing and that young investors are the most likely to manage their own investments and to describe investing as “fun and interesting“.
Another survey from Accelerant Research quoted “Gen Y demographic hooked on mobile bill pay and banking, proving that Baby Boomers have truly slipped into the unhip generation they thought they’d never be”.
The above surveys point to the rise of this new segment of “mobile traders” – mostly comprised of Gen Y – many of whom have discovered the stock markets from their mobile phones. This has become especially possible with the availability of a particularly user friendly mobile trading application such as what MarketSimplified offers.
In fact user friendly mobile trading platforms can increase trades originating from mobile devices. The following quote published in Barrons 2010 brokerage review reflects this phenomenon ...”…the mobile application, OX Mobile, is well designed, with streaming real-time data, charts, and watch lists, and stock, options, and futures trading. CEO David Fisher says, “We found that customers are doing significantly more trading through these phone-based apps than we thought possible.”
Clearly, for brokerages, More >