Here are excerpts from Yahoo Finance which carried our Press Release:

Mobile Trading Platform Market Leader MarketSimplified to Showcase Next-Gen Cloud Hosted Financial Mobile Apps at SIFMA’s Tech Expo

CHICAGO–(BUSINESS WIRE)–MarketSimplified Inc, a provider of Mobile Trading Platforms will announce the next generation of Cloud hosted mobile apps at SIFMA’s Financial Services Technology Expo in New York. This year at the expo MarketSimplified will present on a topic seeking to unveil and explore the Co-Creation model by providing Mobility Solutions leveraging the Cloud that they are currently propagating. (June 22 @ The Hilton, New York, 11:15 AM – 12:15 PM).

Within a span of one year, MarketSimplified has already partnered and deployed Mobile Trading Applications to 5 of the Top 10 brokerages in the US among others. Currently its footprint spans across various geographies including US, India, Singapore and the Middle East.

Marc Prosser, Chief Marketing Officer of FXCM stated, “

Launching a mobile trading application was a major decision as we did not have clear visibility into infrastructure that would be required to support our clients. We had to have a scalable solution that would be able to support the activity of tens of thousands of clients on day one and MarketSimplified was able to provide us with this platform. The added benefit of working with a mobile expert like MarketSimplified is that they are focused on adapting their offering to changes in the market. They quickly allow us to release updates that clients are requesting to enhance our mobile offering.

“FXCM’s mobile trade station II is an extension of the desk-top platform and enables clients to trade the currency market 24 hours a day 7 days a week. FXCM is one of the largest currency brokers with over 150,000 live accounts traded through the platforms offered currently with substantial number of clients on the mobile platform.”

MarketSimplified’s key value propositions include:

* Mobile trading platform at a Zero Capital Expense model
* A model that provides this Software as a Service (SaaS) using FIX / API
* Across all Mobile Operating Systems, MIDs (like iPad)
* Zero CAPEX on server infrastructure using Elastic Cloud Compute.

Speaking about their experience and journey since last year, Venkat Rangan – Co-founder & CEO, MarketSimplified says,

There is a greater sense of realization and acceptance amongst brokerages on the potential that an aggressive Mobile Strategy holds in ultimately affecting their revenues. With no control over the device that their end customer chooses, brokerages are fast realizing the need to have a Mobile strategy partner who would develop and deploy the application that is compatible on every new Mobile device and Operating System introduced without having to divert from their core competence. Coupled with the benefits of Cloud Computing, we have been able to scale up our client’s incremental transactions and customer base without charging them a penny

MarketSimplified native applications operate on more than six major smartphone operating systems including iPhone, Blackberry, Windows, Android, and Palm Pre. For more information visit www.marketsimplified.com

MarketSimplified will be showcasing its offerings at SIFMA’s Financial Services Technology Expo this year at The Hilton New York, Exhibit Hall 2 – Booth 2500 between June 22nd and 24th.”

The rising popularity and usage of mobile applications in the financial services industry is paving way to opportunities never seen before. Be it CRM tools on mobile, mobility solutions for financial advisors, banking transactions on mobile or mobile trading that gives trading opportunities on the go, we are seeing the advent of newer business models solely based on mobility and path breaking strategies that seek to solve many issues that this industry has been facing and more importantly newer avenues are opening up to tap this world of possibilities a mobile devise offers. But is it that simple?

Newer devises are being launched almost every other week. To top it, Mobile OS fragmentation is here to stay and is infact on the rise.

There will never be any control over the choice of mobile devise at the hands of a customer.

In such a situation,

- How does a financial services company rationalize its mobile strategy?

- How much budget does it need to allocate to benefit from the opportunities so provided?

- Is it actually affordable to go with a cross mobile strategy?

- How does it create a unique user experience and gain customer stickiness?

- Will the mobile strategy partner be able to deploy solutions in time?

- Should it just try and develop the technology in-house?

- What is the ‘right’ mobile strategy?

Teaming up with Amazon at this year’s Financial Services Tech expo organised by SIFMA for a presentation discussion on ‘Mobility Solutions Leveraging Cloud’, MarketSimplified Inc. shall seek to address just these issues and more. To attend the presentation and know more about Mobility solutions for the financial services industry, pls note the following:

Event: SIFMA’s Financial Services Technology Expo

Venue for the presentation: Solutions Center, The Hilton New York

Date : June 22, 2010 (11:15 AM – 12:15 PM)

MarketSimplified Booth : Booth Number 2500, Ballroom Exhibit level 2 , The Hilton New York (June 22-24, 2010)

Free Registration details: www.sifma.org/techexpopass

Based in Chicago, MarketSimplified is a subsidiary of the Indian firm INXS Technologies, Ltd. The company’s customer base expands beyond the United States to India, Singapore, and Dubai. Being the largest deployed mobile trading platform across the globe, a variety of brokerage firms such as TD AMERITRADE, optionsXpress, FXCM, PFGBest, ChoiceTrade, tradeMONSTER, and IIFL are all clients of MarketSimplified.

Do visit www.marketsimplified.com to know more or mail kunal@marketsimplified.com .

Atleast..make a huge difference to the mobile trading experience

Features such as Reversal Scanner, Gainers Losers, Technical Events (Bearish /Bullish), Alerts are bundled along with mobile trading applications..  These help trader squickly make that decision to get into a new opportunity or to get out of one, taking profits.

Until now, most mobile applications did not posses high processing speeds  thus have been limited in power features that could be computed right on the phone, however with the entry of cloud computing, and application such as a marketsimplified, that entirely uses cloud to deliver infinite computing power and resources to even an tiny 200Mhz Mobile device !!

More such features are in the works from Market Simplified.