Here are excerpts from Yahoo Finance which carried our Press Release:

Mobile Trading Platform Market Leader MarketSimplified to Showcase Next-Gen Cloud Hosted Financial Mobile Apps at SIFMA’s Tech Expo

CHICAGO–(BUSINESS WIRE)–MarketSimplified Inc, a provider of Mobile Trading Platforms will announce the next generation of Cloud hosted mobile apps at SIFMA’s Financial Services Technology Expo in New York. This year at the expo MarketSimplified will present on a topic seeking to unveil and explore the Co-Creation model by providing Mobility Solutions leveraging the Cloud that they are currently propagating. (June 22 @ The Hilton, New York, 11:15 AM – 12:15 PM).

Within a span of one year, MarketSimplified has already partnered and deployed Mobile Trading Applications to 5 of the Top 10 brokerages in the US among others. Currently its footprint spans across various geographies including US, India, Singapore and the Middle East.

Marc Prosser, Chief Marketing Officer of FXCM stated, “

Launching a mobile trading application was a major decision as we did not have clear visibility into infrastructure that would be required to support our clients. We had to have a scalable solution that would be able to support the activity of tens of thousands of clients on day one and MarketSimplified was able to provide us with this platform. The added benefit of working with a mobile expert like MarketSimplified is that they are focused on adapting their offering to changes in the market. They quickly allow us to release updates that clients are requesting to enhance our mobile offering.

“FXCM’s mobile trade station II is an extension of the desk-top platform and enables clients to trade the currency market 24 hours a day 7 days a week. FXCM is one of the largest currency brokers with over 150,000 live accounts traded through the platforms offered currently with substantial number of clients on the mobile platform.”

MarketSimplified’s key value propositions include:

* Mobile trading platform at a Zero Capital Expense model
* A model that provides this Software as a Service (SaaS) using FIX / API
* Across all Mobile Operating Systems, MIDs (like iPad)
* Zero CAPEX on server infrastructure using Elastic Cloud Compute.

Speaking about their experience and journey since last year, Venkat Rangan – Co-founder & CEO, MarketSimplified says,

There is a greater sense of realization and acceptance amongst brokerages on the potential that an aggressive Mobile Strategy holds in ultimately affecting their revenues. With no control over the device that their end customer chooses, brokerages are fast realizing the need to have a Mobile strategy partner who would develop and deploy the application that is compatible on every new Mobile device and Operating System introduced without having to divert from their core competence. Coupled with the benefits of Cloud Computing, we have been able to scale up our client’s incremental transactions and customer base without charging them a penny

MarketSimplified native applications operate on more than six major smartphone operating systems including iPhone, Blackberry, Windows, Android, and Palm Pre. For more information visit www.marketsimplified.com

MarketSimplified will be showcasing its offerings at SIFMA’s Financial Services Technology Expo this year at The Hilton New York, Exhibit Hall 2 – Booth 2500 between June 22nd and 24th.”

“…The issue is not just whether these activities can be done via the mobile channel, but whether enough readers and trades will shift to the mobile channel to justify the investment….Mr. Schehr explained that the fit between active traders’ needs and the value of mobile trading is limited as the hardware form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading diffuse much of the need for mobile access…”

We agree, wholeheartedly, here is why :

#1 Q: :..a user who trades via mobile once or twice a month is unlikely to generate revenue sufficient to cover the costs of developing the technology infrastructure to support the channel…”

#1 A: Investment for a retail brokerage to go mobile : Zero! (Yes!) on MarketSimplified

#2 Q: form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading

#2 A: Power Options for End-Users : Technical Analysis & Analytics on MarketSimplified

#3 Q: “..As a result, Gartner advises those thinking of developing mobile trading capabilities to carefully analyze how much of their client base consists of active traders, and conservatively estimate the incremental revenue that mobile trading will deliver from them. This should then be compared with the cost of implementing mobile trading in multiple device platforms…”

A: Totally! with Mobility SaaS such as MarketSimplified, not only they can save good money in a tight economy that would otherwise be wasted on developing a mobile channel on multiple devices(ehw…6 smartphones out there), but still embrace cutting edge technology and remain relevant in the technology arms race(all five of the largest U.S. discount brokers offer mobile trading, so would you want to be left out ?); it is to have the cake and eat it too with MarketSimplified

Here is a simplistic illustration that can justify mobile trading ROI for US Brokers :

US Discount Brokers Mobile Trading ROI Comparison with SaaS

Also here is a detailed worksheet to plug in numbers yourself to see the truth US Discount Brokers Mobile Channel ROI WorkSheet

Seriously we’re not kidding!

Any US discount brokerage can get 6 mobile application of their own(iPhone, Blackberry, Windows, Android, Palm Pre & Symbian) on a zero cost saas model;

So what’s the catch ?, SaaS is pay per use(or per trade), thus if only 5% of active traders base of an brokerage end up using mobile, then it would cost them less than 0.5% of their revenue, now this is what is proportional & one hugely favoring the brokerage, while still letting them offer cutting edge technology to their customers, regardless of who they are, even if its only early adapters, tech-geeks and nobody beyond that.

Is this real ?  who is using this ? 5 discount brokers among the top brokerages listed by barrons, see marketsimplified.com