Posts tagged ROI
Perils of Developing In-house Mobile Trading Apps for US Brokerages
Jan 7th
Major tech analyst firm today announced via press release, US retail brokerages are better off investing in online channels than on mobile apps which can not justify the return on investment, as among other things power features such as technical analysis is not available, here is the snippet :
“…The issue is not just whether these activities can be done via the mobile channel, but whether enough readers and trades will shift to the mobile channel to justify the investment….Mr. Schehr explained that the fit between active traders’ needs and the value of mobile trading is limited as the hardware form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading diffuse much of the need for mobile access…”
We agree, wholeheartedly, More >
