Posts tagged SaaS
In Pursuit of SaaS-iness
Jul 28th
A lot has been written and debated about the merits and demerits of a SaaS based engagement of an IT vendor across various industries. Specific to Mobility solutions in the finance and brokerage industry here is something that we felt obliged to put forth.
Picture this:
-There are more than 6 leading Mobile Operating systems.
- Around 2400 form factors.
- Each Mobile OS has multiple versions and newer ones are being introduced regularly.

Fragmentation is here to stay – Differentiation being the key reason.
At this point in time it would suffice to point out the obvious – the mobile market is constantly evolving at break neck speed. It is one of the fastest growing markets and mobile companies are leaving no stone unturned to differentiate themselves and garner as much share of this seemingly ceiling free market. The advent of applications has markedly changed the game in this space. Phones are no longer being bought for ‘calls’ and ‘messaging’, rather for the exciting and limitless possibilities that applications provide to a user at the palm of his / her hand, on the go.
Having said this, now let’s explore what companies may be thinking.
It is indeed in this kind of a dynamic and exciting market place, the true benefits of a SaaS model surfaces to the fore. Today, to develop a comprehensive mobile trading or a mobile banking application, companies are considering shelling out anywhere between a $ 100K to Half a Million! This, just to create on one device. Presuming that the world economy was back on its feet and booming , companies are able to afford this kind of a spend, almost sure of recovering the costs in no time. Still does it make any sense at all? They then spend additional amounts for upgrades, maintenance, newer devices etc. Why?
To borrow from a cliché – Change is the only thing permanent – hence SaaS. Companies operating on this model have managed to disrupt existing business practices and emerged as forward thinking partners of choice.
With these known facts it is not surprising to witness more companies opening up to the idea of engaging an IT partner that operates on a SaaS model.
Consider the following benefits:
- Zero capital Expenditure.
- Pay only for what you use.
- The very DNA of the model allows for it to be the fastest time to market.
- Most agile in adapting to changes.
- With the inclusion of a Cloud Compute package, negligible server infrastructure cost.
- No more mundane ‘change management’ strategies or black-out periods.
- Adapt on the move, running.
- Greater involvement, engagement and commitment of the vendor / partner.
- Least amount of interference with company’s IT functioning. Core competency gains greater mind-space.
- Scale up and down on demand – based on traffic and content
- Save cost on running minimum number of servers during non-traffic hours.
Being improperly forward or bold is what the dictionary describes as being Sassy. Maybe it’s time.
Perils of Developing In-house Mobile Trading Apps for US Brokerages
Jan 7th
Major tech analyst firm today announced via press release, US retail brokerages are better off investing in online channels than on mobile apps which can not justify the return on investment, as among other things power features such as technical analysis is not available, here is the snippet :
“…The issue is not just whether these activities can be done via the mobile channel, but whether enough readers and trades will shift to the mobile channel to justify the investment….Mr. Schehr explained that the fit between active traders’ needs and the value of mobile trading is limited as the hardware form factor of smartphones makes technical analysis difficult, and other alternatives for rule-based trading diffuse much of the need for mobile access…”
We agree, wholeheartedly, More >
2010/MarketSimplified Largest Brokerage Mobility Provider in US
Jan 4th
Kicking off 2010 in style MarketSimplified this year is on its way to be :
- Industry leader to take brokerages mobile : Powers top 5 of 10 Brokers of Barrons list.
- Any Device, Forever Coverage : Blackberry, iPhone, Android, Palm Pre, Windows, Symbian and even trade on the latest Google Phone Nexus One
- Zero or minimal cost; Requires no budget; SaaS solution with pay for performance billing
- Typical Solution Delivery Time of 6 weeks
- Our customers speak for us – TD Ameritrade, OptionsXpress, FXCM
If you haven’t tried MarketSimplified on your phone More >


