June 22, 2010 – the first day at SIFMA’s tech expo at The Hilton New York was one marked with a lot of excitement and apprehension. Apprehension because we were scheduled to present to a potentially large audience on a topic “Co-Create: Innovate: Engage – Mobility Solutions leveraging the Cloud” alongside Amazon at the Solutions Centre. Being pitted against a talk by Microsoft at one end and Citrix Solutions at the other during the same time slot, we weren’t too sure of the attendance of interested souls to our presentation room, and it also being one of the first few presentations to kick start the solutions centre presentations for the expo, we didn’t have much time advertising our slot.

Much to our pleasant surprise, when the time for our presentation neared at 11:15 AM, the room started filling in with curious minds and at about 11:25 AM we saw the room nearly full. A tall achievement, we felt, especially when this was just our second year at SIFMA. As Vinod, Praveen and Peter went on to propagate our Co-Create model, it slowly started sinking in that we were witnessing a change. A change in perspectives, a change in ideologies, a change in finding solutions… a change that was largely spurred by the realisation settling in with the financial services industry that mobility and cloud computing are here to stay.

As the day progressed, our booth was flocked with representatives from brokerage companies across asset classes, wealth management companies, management companies, independent financial advisors, system integrators, journalists, telecom operators and many other technology vendors. For most, the stark necessity of embracing mobility was already etched in their minds. It was our Co-Creation via the Software as a Service model, the Zero Capital Expense model and our cross mobile strategy that intrigued them.

The response and traffic that our booth received, in a way also reflected the mood at the expo this year. People were much more solution oriented and optimistic. Bigger speakers from IBM and CISCO spoke about the next gen of technological innovations in the financial services industry coming by via mobility and cloud computing. Something we have very strongly been propagating since our inception. It was rather heartening to witness that the entire industry was realising the same.

What we definitely take back from this year’s expo is the immense response that we have received and the belief that the path that we created a couple of years back is right on track in understanding the industry needs as a whole, the direction the industry wishes to take and most importantly catering to the same in the most innovative and beneficial manner.

Come this year, our mobile platform is well placed to deliver solutions for banks, wealth management companies and independent financial advisors.